From evaluating listenership to mainstream success: The evolving relationship between indie musicians and streaming services

When music industry folk speak of streaming services, they are typically referring to the likes of Spotify, Apple Music and Amazon Prime Music and their Indian counterparts Gaana, JioSaavn, Wynk and Hungama. But as the panelists pointed out, Bandcamp, Soundcloud and YouTube are equally important in building an act's career. Take, for instance, the best-known artist on Brar's roster, Nucleya.

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